First: Of course, there’s no saying that these new activities will lead to “more revenue or fatter profits.” They won’t. Period. That’s because there is now no scarcity of competitors for those dollars and ways to spend them more efficiently in more places. The amount spent on advertising likely won’t change, but the revenue will be spread thin.
To my friends in the ad biz: Get out while you can.
Or failing that, find out where the edges are, and head for there.