To honor our troops this Veterans Day, we made a little ebook of famous quotes on the nature of heroism. Because that’s what Veterans are. The …

  Belief is a funny thing. It seems so simple, but it makes an enormous difference to your outcomes in life. Do something without belief, …

When trying to understand human behavior, the temptation is to reduce everything down to selfish, rational transactions. But that’s only part of the story, of …

  Who doesn’t love Shake Shack? If not the best burger chain in America, there’s certainly none better. The great thing is, it didn’t start life …

    It’s the marketing story of the year: A random guy, Nathan Apodaca, posts a Tik Tok video of himself riding a skateboard, lip-synching …

  Chess pieces. Lovely things, what’s interesting is that they’re actually based on the reality of ancient warfare. Pawns. In the Greek Phalanx, because the …

Warning: This is one of our snarkier posts in a while. If you are not up for heavy snark, please avert your eyes.   Back in 2009, …

  Dave Trott tweeted a great quote from Mary Wells, the famous 1960s advertising executive: “You can’t just be you. You have to double yourself. You have …

You get your first big job, right out of college. In a bank, say, or a law firm, or a big company, or a startup. Congratulations. …

  There’s the joke about how everyone remembers where they were when they first heard The Beatles had broken up, even the people who weren’t …

Peter The Great, Emperor of Russia (reigned 1682-1724) was a REALLY good king. He was smart, he was effective, he knew how to beat the …

As you all already know, we are in the business of helping organizations change their culture for the better. And our experience has led us to understand …