Ideas Worth
Sitting With

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Go Your Own Way

My favorite movie star wears Chanel. I, too, will wear Chanel. All the cool kids live in Brooklyn. I, too, just moved to Brooklyn. Everyone …

How to MacGyver It

You just dropped your house key down a street drain. Most people call a locksmith. Angus MacGyver grabbed a wire coil and a car battery, …

Scripts Not Required

Shortly after the Second World War ended, the United States set up a strict non-fraternization policy. American G.I.’s in occupied Germany were not to make …

The Market for Something to Believe In

Back in 1999, the Danish advertising bigwig, Jesper Kunde wrote a book called “Corporate Religion.” His argument was simple. Companies with a genuine personality, a …

Omoiyari

There’s a Japanese word with no English equivalent: Omoiyari. It means something like a deep, reflexive consideration for others that permeates at all levels of …

Context is King

Remember when your CEO walked into the office on Pirate Day dressed like Long John Silver, bellowed “Avast, ye scurvies,” and everyone had a good …

Sanctuary

During the 1983 Lebanese Civil War, Lieutenant Robert Goodman of the U.S. Navy was acting as Bombardier-Navigator on an A-6E Intruder when his plane was …

The Case for Heresy

You may have already heard about how “Slop” was chosen as the 2025 “Word Of The Year” by the Merriam-Webster Dictionary. That’s hardly surprising. It …

Dancing with Your Default Mode

The advertising titan, David Ogilvy always said the best way to come up with a new idea for a client is to first go out …

Fox or Hedgehog?

We’ve all seen the movie before. An organization that seems to have everything going for it suddenly goes pear-shaped. It implodes and all falls apart. …