Culture: The Product of Beliefs
Any great leader knows that there are a number of fundamentals to leadership. But three essential ones are: First, that beliefs inform behaviors. Groups of people who share a common perspective to life, business, people, work together with less friction, collaborate with ease and are connected to a common goal. They maintain the momentum that the leader initiates.
Second, in order to deeply instill beliefs, you need tools. These tools are variously referred to as cultural artifacts, totems, or social objects. You can think of many religious or political icons, that do this. These objects live, often for millennia, for a reason – they are constant reminders of what beliefs matter. People live with these objects and the beliefs they represent become integrated into their lives.
Third, leading people is a complex mixture of logic and emotion. The outcomes you are leading towards must make sense, but if you really want results, it is essential to link emotions to these outcomes.
After many years of working in enterprise culture change for companies like Microsoft, Zappos and L’Oreal, we realized that one of the most important cultural opportunities is that organizations need tools to reinforce their beliefs and commitments to how much their work matters.
How It Works: The Culture Design Process
We are the premier end-to-end culture solutions design team. We will deliberately design and execute the strategies and tools you need to implement ideas at scale, throughout your organization, to drive new thinking and better performance for everyone in your space.
This custom design process involves The Culture Design Group assessing the achievable culture that will lead your organization into the competitive future. Culture assessments can be done on location or remotely depending on budget (1. Culture assessment and readiness report).
Strategies and tools are then designed that will give you the real buy-in and engagement you need across all stakeholder groups (2. seeding employees and other stakeholders with the necessary ideas and behaviors to unlock new thinking).
While new ideas are often hard for many people to understand or accept, The Culture Design Group’s expertise involves humanizing and scaling change concepts by appealing to the unique individuals wants and needs across your organization, and then making them believe and feel that they too, are part of a winning team on an inspiring mission to change.
Strategy is created from the human-centered lens and then visualized to become change management tools that feel like works of art. This change framework diverts substantially from the norm, in that it is driven by unlocking and engaging the stakeholders to own and drive change, versus the classic enforcement-based system that is a proven failure throughout businesses today (3. Implement people driven change).
Then, your cultural tools can be socialized across your physical and digital spaces and social media channels to drive continued implementation of the changes needed (4. driving needed changes through shared beliefs).
Results: Creating Lasting Impact
Much of our work revolves around understanding and then visualizing and articulating beliefs that help leaders lead. We create awesome tools that build culture and spread beliefs. We do this through digital images, and art.
Physical spaces are reimagined in support of an organizational culture that supports the transition between work and life. Ideas are shared and reinforced daily.
We are best known for our immersive art installations, and many have become shrines to ideas. These are awesome projects, but require awesome budgets, so we extracted the highest impact device we create, which we call the ‘Culture Wall’, a collection of 12-30+ of your most important beliefs that are then illustrated and created as individual framed artworks installed on a wall in a grid format.
The result is a sacred space in your office that becomes the metaphorical and physical home to your beliefs and culture. This installation is used for meetings, facilitations, to orient new hires, interviews, etc. The images can be used digitally and totally customized to fit into your organizations’ brand colors.
Your Culture Wall can be researched, designed and installed within four to twelve weeks. You act as the leader of change. We provide the strategies, tools and cultural reinforcements to implement your vision for a more innovative organization.