If there ever was a year when corporate leaders were made to feel how little control they have over events shaping their organizational future, it was 2020. The upheaval of the pandemic; the switch to remote work en masse; the protests for racial justice; political strife and growing tensions have created a challenging, tumultuous environment.
There may have been times over the past year that you’ve felt as though people expect you to have magical answers, inspiring ideas to guide the business through to success through all the confusion and disarray. But of course it’s not that simple. Even now, the unknowns are huge as we look to the year ahead.
But there is good news. The most important step you can take as a business leader actually is well within your control. Research by my company, Gapingvoid Culture Design Group, shows that doing this increases profits, customer satisfaction, share value, and employee engagement. It’s also proven to deliver longevity and positive attention to CEOs. The step: actively design your culture.