End-to-End Culture Design™
End-to-End Culture Design™ The Way to Build and Sustain a Remarkable Culture
More engaged organizations consistently outperform their competitors.
High-Purpose Cultures are not random, they are deliberate. Culture Science® is a methodology that provides the mental models and frameworks that allow organizations to solve their toughest human-centered challenges while also creating positive, productive cultures that deliver business outcomes at scale.
Culture Science® is based upon Culture Science, an anti-disciplinary approach to change based on Social and Behavioral Sciences, Neuroscience, and Management Science. Culture Science is the foundation of Gapingvoid’s End-to-End Culture Design.
Culture Science® Assessments
Engagement surveys are largely based upon the flawed assumption that if we measure the state of employee engagement, we can improve culture. The flaw in the thinking is that without the tools and tactics to take action on the data, without the frameworks to plan and execute change, the data itself is of little value.
Measurement is not a solution. This is precisely why, according to Gallup, engagement across the globe has largely flatlined since the ’90s. There is plenty of assessing, but very few solutions to change outcomes.
It’s time to reframe the problem so it can finally be solved.
The Culture Science approach is to assess in order to obtain the data we need to design the change. Culture Science Assessments collect narrative and quantitative data that reveal the experiences your employees are having at work.
This is done at scale by extracting rich data sets and trends that reveal what people are doing, thinking, loving, and loathing about their work. These vibrant insights inform an End-to-End Culture Science© strategy that points the way towards creating a High-Purpose Culture.
Gapingvoid Culture Change Model: Design a High-Purpose Culture
Without design, organizational culture is random. Culture Science® creates a scalable model for executing an aligned and unified future that tracks to your industry and business type and strategy. It connects the business vision to the emotional state of stakeholders, forming a movement that drives business outcomes.
High-Purpose Culture™ is designed based on a new model we developed with BJ Fogg at Stanford Behavior Design Lab. High Purpose Cultures are rooted in two main factors:
Future Motivated State. As a leader, you must answer the question: Why should each employee and stakeholder be excited about showing up each day? What is your motivating North Star?
Articulated Beliefs. A collection of beliefs, mindsets, values, mental models, and other factors that, when taken together, inform how people should be doing their work.
Both FMS and AB are codified and take shape in the form of tools that are used to socialize the norms that you want your people to adopt. It is the relentless socialization of these factors that informs and shapes your culture.
This model has been successfully executed at scale in scores of organizations of different sizes across many industries.
Designing a High-Purpose Culture™
Designing a High-Purpose Culture™ can start now and from anywhere inside your business. We apply Culture as a Management System to any strategic initiatives you’re exploring:
High-Purpose Culture™ is based upon a model we developed with BJ Fogg at the Stanford Behavior Design Lab. It is designed based upon two main factors, 1) what we call the Future Motivated State and 2) Articulated Beliefs. We define the future motivating state and then design that vision into the language and norms that will shift behaviors toward that future outcome. This work often includes manifestos, missions, semiotics and other strategic positioning along with communications to help drive more meaning and purpose in the business.
Are You Ready to Design a High-Purpose Culture?
Culture change is an outcome. Culture Design™ is how you get there.