And following Hugh’s promise of samples I can confirm today that I have a very exciting looking bottle sat besides me. I got bottle 24 of 75 – unfortunately not really a collectors item as the Stormhoek promise is about freshness and drinking the wine at the peak of its freshness (i.e. relatively soon!) The inserted leaflet from Hugh entitled “Wine Blogging as Marketing Disruption” however could well enter that category 🙂
Anyway thanks to Hugh, Orbital Wines and Stormhoek – will report back on how I found the wine, because I am of course a person whose wine recommendations you trust… aren’t I? What do you mean, ‘No!’?
The leaflet Paul speaks of reads like this:
“Wine Blogging as Marketing Disruption”
Thanks for signing up for your free bottle of Stormhoek. I hope you like it.
OK, so what’s the point of all this? Sure, I suppose giving out a few bottles to some bloggers could potentially be quite good PR, etc etc. Maybe a few of you will blog about it. Maybe not. You never know.
But in the back of my mind I’m thinking there might be something larger going on here.
What if, say, not one or two of you end up blogging about it, but a couple of dozen? What will be the rippling effect?
Will the idea-virus spread far enough that suddenly, instead of one or two people knowing about the wine, suddenly tens of thousands of smart connected people in the UK know about it, and are talking about it?
Is that enough to launch a national brand?
If it isn’t, well, no great loss. We will have gotten some PR out of it, and maybe a few long-term Stormhoek customers out of the blogosphere.
But if it is, then I’m thinking, Holy Shit, what we’re doing might put a lot of traditional ad agencies out of business. Seriously.
We’re talking serious marketing disruption.
But as a marketing blogger, I’m starting to believe that all marketing should be serious marketing disruption.
Of course I can’t do it by myself. I need your complicity if it’s going to work. No complicity, no idea-virus. I can’t just write a big media company a cheque and make the marketing problem go away. Those days are gone.
What do you get out of it? A free bottle of wine and a chance to play a part in screwing up the traditional marketing and advertising landscape forever. A chance to see how far we can stretch the power of the blogosphere.
This is only an experiment. Luckily we have a wine company crazy enough to have let me talk them into it. So we’ll see what happens. Rock on.
Those two words sum up the heart and soul of Stormhoek.
Contrary to popular belief, most wines do not improve with age. Sure, the great wines of Bordeaux and the Burgundies often do, as do certain others, but these are not the wines that most of us are buying most of the time.
A grape picked straight off the vine is one of the freshest taste experiences imaginable. It’s juicy, intensely fruity, often aromatic, and held in balance by a streak of zippy, bracing acidity. This abundant fruitiness is something that winemakers, over the last three decades, have worked hard to capture and preserve in their wines.
30 years ago, most white wines were dull, lacking in fruit, and low in alcohol. This was largely the result of a gaping void (heh) between what vineyard owners and wineries wanted