May 1, 2009

social proof: "where the molecules are"


I took this picture when I was in Miami, while the "Wolf vs Sheep" prints were being packed and shipped. A customer asked me on Twitter for a progress report. So I showed her [and all my other Twitter followers] this photo- the print mounted on shipping cardboard, as "Social Proof".

When you're running an online business, where everything is articulated via digital, it's good to offer your customers a real-time glimpse into the real world, "Where The Molecules Are".

This is why I ask all my customers to please send me photos. It offers ME social proof, that all this is real, that yes, my idea went all the way from concept, to design, to printing, to shipping, to customers' walls. It's a wonderful feeling. These are my "babies", after all- I love seeing where they end up!

This is also why I set up a Flickr photostream for the prints i.e to offer more "Proof".

Proof is a good thing. Proof is my friend. The more "Proof" that is freely available out there, the more easy it is for somebody to trust my name, my brand and my product.

And this, of course, is also true with your business...

Posted by hugh macleod at May 1, 2009 2:24 PM | TrackBack

Very cool, glad you jumped on Flickr too.

I wish more people who own my work would send me pictures. All part of that mythology, provenance, validity thing. Is it real?

Posted by: Daniel Edlen at May 1, 2009 2:48 PM

Well said - good photo proof! Thx!

Posted by: gwalter at May 1, 2009 2:51 PM

How "real" it is depends on the person defining "real".

I do know. however, that all this makes it more "real" than it was previously.

Posted by: hugh macleod at May 1, 2009 2:54 PM

so... we know they existed in Miami, we know that they have arrived at some peoples houses (nothing here yet) but.... what happens in between?

Posted by: Offbeatmammal at May 3, 2009 12:33 AM

That isnt masking tape, is it??

Posted by: Janet at May 13, 2009 5:04 PM