November 14, 2008

"stormhoek. made In south africa. drunk in west texas."

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Stormhoek finally got a distribution deal here in Texas, and so now I'm back on the case.

Two problems: 1. No marketing budget to speak of, and 2. I live in Alpine, Texas, 400 miles west of Austin in the high desert mountains.

Looks like I'm going to have to improvise...

No matter. Like I told the folks at Stormhoek, if I can sell South African wine to West Texas cowboys, I can sell it to anybody.

So last week I got me a 4-by-8-foot piece of masonite, and painted a billboard, which I'll soon be putting up by the roadside.

"Stormhoek. Made In South Africa. Drunk in West Texas."

Expect photos and videos to follow... Rock on.

Posted by hugh macleod at November 14, 2008 11:18 AM | TrackBack
Comments

No marketing budget is the very best kind!

Posted by: Clive Birnie at November 14, 2008 11:40 AM

Did you know Stormhoek is an anagram for hot smoker? Wonderful things, anagram websites! http://www.wordplays.com/fcgi-bin/anagrams.pl

Posted by: Justin at November 14, 2008 11:45 AM

"I live in Alpine, Texas, 400 miles west of Austin in the high desert mountains." aaahhhhh, you lucky dog.

Posted by: horatio salt at November 14, 2008 11:46 AM

I love reading this blog, it just gets more and more brilliant all the time.

Posted by: Alice Bachini-Smith at November 14, 2008 2:37 PM

Sounds like a worthy undertaking. Where will said billboard be located? I'll be in Alpine, Marathon and Big Bend next weekend - let me know where to pickup a bottle!

Posted by: Brian at November 14, 2008 3:02 PM

Hugh, do you know which stores in Austin will stock it yet? After following the Stormhoek story for so long, I want to try some for myself!

Posted by: Tim (@Twalk) Walker at November 14, 2008 5:33 PM

genius. You are so good at advertising, Hugh. Not the clap trap kind, the really intelligent effective kind. Rock on. Go get 'em.

Posted by: Shelley Noble at November 14, 2008 7:21 PM

Hugh,
Any details on the distribution deal? I live in Ft. Worth, and would love the opportunity to buy it locally.

Thanks.

Posted by: Mat McCoy at November 14, 2008 8:18 PM

I like it! I am sure it will generate some good buzz

Posted by: Amrita at November 15, 2008 11:25 AM

Back in the 70's, Coors Beers was distributed only west of the Mississippi. The fact that it was scarce made it the most sought-after beer east of the Mississippi. Folks would drive cross-country, fill their vans with the stuff and sell it at a premium upon return. Strange how things work like that.

If you want to gather up triiibe of Stormhoekers,
the scarcity of it works in your favor.

bonnieL

Posted by: bonnieL at November 16, 2008 12:19 AM

Sounds like Hugh is going to have a drive through Stormhoek barn filled with his stash. Let us know when we can stop by for a few cases and some custom business cards. :?)

Posted by: Keith Combs at November 16, 2008 1:18 AM

Certainly interested in following the success of your "West Texas" Stormhoek ad campaign. Please keep us posted on how it develops!

Posted by: Justin Esayian at November 16, 2008 11:49 AM

Hi!
I made with photoshop anime myspace pics.
take a look at them:
http://tinyurl.com/5ajypv
Thank you for your website :) xoxoxo

Posted by: flutroula at November 27, 2008 1:24 AM