April 19, 2006

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[Bonus Link:] From The Guardian:

Ignore bloggers at your peril, say researchers

· Online pundits 'influence businesses and opinion'
· Companies are falling foul of negative net buzz

Bloggers and internet pundits are exerting a "disproportionately large influence" on society, according to a report by a technology research company. Its study suggests that although "active" web users make up only a small proportion of Europe's online population, they are increasingly dominating public conversations and creating business trends.

Posted by hugh macleod at April 19, 2006 9:27 AM | TrackBack
Comments

Go Bloggers!

-n

Posted by: nikkirae at April 19, 2006 6:04 PM

Not so surprising. Bloggers are, by definition, the ones having the conversations. Blogs ARE the public conversations. To ignore bloggers is to ignore the public. People just aren't used to the public having a voice.

Posted by: Jesse Skinner at April 21, 2006 11:37 AM