gapingvoid: "cartoons drawn on the back of business cards"

Hi~im a chinese girl.
i just wanna tell u:
i love ur cartoons~very much~!!
:)

Apple represents something like a "usability elite."

That is, people for whom the overall computing experience is more important than broad choice in hardware... and who know that Apple is best at that overall experience.

I bet if Apple made a tablet computer, you'd get one and become the biggest Mac fan in Blogtown. But I'd also bet that having a tablet form factor is your non-negotiable definition of usability (at least now that you have one).

Me, I want a Mac subnotebook, and Steve Jobs doesn't want to sell me one. (I think I'll get one eventually, but Apple won't approve.) Between here and there I'll probably buy a few more Macs.

The point is, yeah, 4% is not a large or representative market. But if you look at who that 4% is, I think you'll find opinion leaders overrepresented, and I *know* you'll find creative professionals overrepresented.

(Anyway, I still use WinXP and Linux every day in addition to OSX.)

</reality-distortion-field>

So, what's the market share of Stormhoek again?

Consistency is not one your traits! As you argue implicitly argue elsewhere - share of market and share of voice/influence are very different things.

"Do I contradict myself? Very well, then I contradict myself, I am large, I contain multitudes." --Walt Whitman

I think you guys might be missing the point. He's saying don't confuse 4% with reality. That is, don't confuse a small market share with the reality that Apple rules ;-) Heh heh *smirk*

And if my interpretation is wrong.. it's more a share than Porsche, Ferrari, or BMW have of the car market ;-)

apple is the cadillac of the computer world

So, what's the market share of Bill Seitz again?

There's no such thing as 'markets' anyway, it's all about micromarkets nowadays sayeth the Godin. Micromarkets and microbrands.. let's bring back the term microcomputer.

Yes, so what is the market share of Bill Seitz ?

real people don't scale.

Reality