Something tells me this was more than just another Geek dinner. As Dan Farber wrote in ZDnet:
TechCrunch leads Silicon Valley Web renaissance.
The party atmosphere reminded me of the good old Internet days, overflowing with new ideas, optimism, and enthusiasm.
I also want to specifically mention Stormhoek, who donated ten cases of their premium wine to the party. It is incredibly good wine, and their generosity in sending it has made me a lifetime customer.Jeff Clavier was also there, and he ended up writing a nice review of it as well.
Both whites were fresh and pleasant, the Pinot Grigio being off dry and the Sauvignon Blanc having the dry and floral typical characteristics of that varietal.Meanwhile, George Nimeh has done a stellar job figuring out my Stormhoek marketing strategy:
You can't buy the kind of endorsement that Michael gives Hugh and Stormhoek, because everyone knows the deal. It is, for lack of a better word, cool. The relationship is transparent, and that matters. We all know what Hugh is up to, but that's ok. That's the way it should be.I personally don't have a problem with bringing the dreaded "marketing" word into the Web 2.0 space. This isn't 1998. Our kind, understanding VCs aren't going to give us $20 million dollars to spend on TV spots. Whatever product or conversation we're bringing to the Web 2.0 party, be it software, hardware, wine, Aeron chairs, real estate or whatever, we're all going to need really amazing marketing, if we're going to survive.
In other words, honest transparent marketing and communication just plain works.
And hey, if a $10 bottle of obscure South African Wine can make a decent go of it, then your sexy little cutting-edge blogware app has no excuse. Rock on.Posted by hugh macleod at February 19, 2006 5:53 PM | TrackBack