100 Dinners: 1 May until 9 August 2006
Now that we're launching Stormhoek in the USA in the next month or two, we decided to up the ante.
We like sponsoring geek dinners. We want to do more. Lots more.
Ergo: 100 Geek Dinners in 100 days. Starting in May.
Are you a U.S. blogger? Fancy throwing a geek dinner? Big or small, it doesn't matter. Let us know and we'll try to send some complimentary wine your way.
We'll supply the wine, the bloggers supply the people and the conversation. The events don't have to be big, or at a fancy place, we imagine that they could be anywhere- a bar, a porch, a beach, park, whatever, so don't limit yourself to a restaurant.
Sure, we want this to be about bloggers, although anyone who wants to invite a supermodel, rock star or pro athlete along is welcome to do so. We just want the events to be interesting. The local organizer will set the rules for the event, so please use your imagination. As usual, there is no need to blog or post pics about Stormhoek, but we do ask that you email us some pics of the event, because we'd like to have mementos of the dinners, maybe to post later.
You will need to post an idea for a subject for your dinner on the wiki – any idea will do, and not every event has to have a different topic. We might provide a few ideas. Some of the Stormhoek folk will try to attend some of them, if we can. The 100 days will run from 1 May until 9 August 2006.
1. We'd like to do 100 dinners in 100 days, but we're not married to the "100 days" part. We just thought it had a nice ring to it. If it takes longer, no big deal. And yes, more than one dinner happening on a single day is allowed.
2. U.S. liquor laws vary from State to State. It can get quite complicated, but we still have to keep it all kosher within the law.
3. As with the 2005 European blog promo, the idea is not to turn bloggers into wine pimps. It's more a case of what I call "marketing disruption".
4. It's nice when big events get Stormhoek coverage, however both me and Jason prefer taking the "Small Is Beautiful" angle.
A large, multinational alcohol brand covering an internet idustry party is nothing new. But a small, South African winery covering a small, intimate, random event in say, Phoenix, Arizona is much more interesting. Because it's on a more human scale.
AND YOU WANT TO REACH PEOPLE ON A HUMAN SCALE. That's what Madison Avenue keeps forgetting. That's what Madison Avenue can't get their head around, because their business model has no credible answer for it.
5. This idea is still evolving; it's still in its infancy. If there's something important we haven't thought of yet, please feel free to sare your thoughts. We'd love to have the feedback.Posted by hugh macleod at February 11, 2006 7:38 AM | TrackBack