February 11, 2006

100 dinners

100 Dinners: 1 May until 9 August 2006

When we launched Stormhoek in the blogosphere last year, we sent out about 100 bottles to bloggers in the UK, Ireland, and France.

Now that we're launching Stormhoek in the USA in the next month or two, we decided to up the ante.

We like sponsoring geek dinners. We want to do more. Lots more.

Ergo: 100 Geek Dinners in 100 days. Starting in May.

Are you a U.S. blogger? Fancy throwing a geek dinner? Big or small, it doesn't matter. Let us know and we'll try to send some complimentary wine your way.

Jason explains more on the Stormhoek blog:

We'll supply the wine, the bloggers supply the people and the conversation. The events don't have to be big, or at a fancy place, we imagine that they could be anywhere- a bar, a porch, a beach, park, whatever, so don't limit yourself to a restaurant.

Sure, we want this to be about bloggers, although anyone who wants to invite a supermodel, rock star or pro athlete along is welcome to do so. We just want the events to be interesting. The local organizer will set the rules for the event, so please use your imagination. As usual, there is no need to blog or post pics about Stormhoek, but we do ask that you email us some pics of the event, because we'd like to have mementos of the dinners, maybe to post later.

You will need to post an idea for a subject for your dinner on the wiki any idea will do, and not every event has to have a different topic. We might provide a few ideas. Some of the Stormhoek folk will try to attend some of them, if we can. The 100 days will run from 1 May until 9 August 2006.

If you fancy participating, please sign up on the wiki and/or send me an e-mail at gapingvoid@gmail.com. Thanks.

Some thoughts:

1. We'd like to do 100 dinners in 100 days, but we're not married to the "100 days" part. We just thought it had a nice ring to it. If it takes longer, no big deal. And yes, more than one dinner happening on a single day is allowed.

2. U.S. liquor laws vary from State to State. It can get quite complicated, but we still have to keep it all kosher within the law.

3. As with the 2005 European blog promo, the idea is not to turn bloggers into wine pimps. It's more a case of what I call "marketing disruption".

4. It's nice when big events get Stormhoek coverage, however both me and Jason prefer taking the "Small Is Beautiful" angle.

A large, multinational alcohol brand covering an internet idustry party is nothing new. But a small, South African winery covering a small, intimate, random event in say, Phoenix, Arizona is much more interesting. Because it's on a more human scale.

AND YOU WANT TO REACH PEOPLE ON A HUMAN SCALE. That's what Madison Avenue keeps forgetting. That's what Madison Avenue can't get their head around, because their business model has no credible answer for it.

5. This idea is still evolving; it's still in its infancy. If there's something important we haven't thought of yet, please feel free to sare your thoughts. We'd love to have the feedback.

Posted by hugh macleod at February 11, 2006 7:38 AM | TrackBack

Sounds awesome. You can count me down for a shin-dig in Oklahoma City. You tell me what dates are open, and we'll comply...

Posted by: genderist at February 11, 2006 9:18 AM

can a Canadian event count as 'american'? are you launching here too?

Posted by: Thomas Purves at February 11, 2006 2:27 PM

Liquor laws vary from county to county as I discovered to my cost on a trip in Kentucky but I think there's a correlation between liberal alcohol laws and acceptance of new ideas so i don't think you'll run into too much trouble!

Posted by: john at February 11, 2006 7:05 PM

Being a geek has never been so beneficial...

Posted by: Jackie Danicki at February 11, 2006 7:24 PM

Sounds awesome indeed. We'll do one here in Mountain Home, AR! Maybe we can schedule it around the timing at OKC so that you guys can visit both places.

Posted by: Bill & Misty Olen at February 11, 2006 8:23 PM

I second that motion for a Canadian event! We'll get the word around *before* you launch here...!
If that won't work...here's a little pitiful pleading...
pleeeeeeeeeese.... ;^)

Posted by: Rachel at February 12, 2006 4:37 AM

Another call to extend this event to what Homer Simpson called 'America Junior'.

Posted by: Magictofu at February 12, 2006 5:32 AM

i'd be excited to try some. here are my blog writings on wine:

palo alto, ca

Posted by: enoch choi at February 12, 2006 6:01 AM

I am the third Canadian out of 8 commenters to wonder about a Canadian launch. Your readership seems a little skewed! :) Still, we'd like to know when Stormhoek is coming here. Thanks!

Posted by: Julia R. at February 12, 2006 7:43 PM

count me in as another canuck who would like to participate.

Posted by: darell at February 12, 2006 9:03 PM

count the Central Coast of CA in. My info is in your inbox!

Posted by: christopher at February 13, 2006 1:38 AM

How cool. I have just the place, will have to consider the details.

Posted by: kitchenmage at February 13, 2006 5:53 AM

VERY COOL ! I'm sure there are plenty of people in the NYC / Connecticut area that would be interested in a "Geek dinner"! Looking forward to seeing how it develops!

Posted by: Dave Wheeler at February 13, 2006 1:52 PM

count me tooooo! it's magnificient. I want my wine tooooooooooooo. I love thaaaaaaaaaaaaaat.

Posted by: emma at February 14, 2006 6:47 AM

I'd love to host a dinner in Atlanta, Georgia. I already attend a monthly blogger meetup (that centers around drinking) that would be perfect.

Posted by: Seth at February 15, 2006 3:08 AM

I'd love to try it. I'm trying to get together a college age (20 something) crowd for dinner parties and I think this is a great idea since free wine might get more people interested. Thanks.

Posted by: Topher at February 16, 2006 4:32 PM

I am a convert from adland and so is my former colleague who is the Robert Parker of the Netherlands. We'd love to get a bunch of people together here in Amsterdam and wonder about the changing rules of the market place while savouring the crispiness of Stormhoek. Thanks!! By the way: Amsterdam counts as U.S. as we founded New York....

Posted by: conman at February 16, 2006 9:33 PM

email us at info@stormhoek.com and we'll see if we can organize some wine for Holland.


Posted by: Jason Korman at February 16, 2006 11:44 PM

Great party...If I forget to mention it later. Let's bring it to LA for a real "Beauty and the Geek" event.

Posted by: Chris at February 22, 2006 3:09 AM