gapingvoid: "cartoons drawn on the back of business cards"

good blogs require taking risks. get over it.

Microsoft's Robert Scoble is meeting with Target (the big US department store) tomorrow. He wrote some blogging advice for them. Good stuff.

What to do now? Well, now I would link to them and react to the points. To the people who were disappointed in Target, I'd see if there is anything I could do to get them back into the store and fix their experience. To the people who were already thrilled, I'd just link to them and say "thanks." Or, something fun to let them know that Target saw their compliment and appreciated it.

The other thing I'd say is- make sure the guy you choose to write your blog can actually write. I mean REALLY write.

And I'd tell the writer, make sure you can get a job somewhere else easily if Target fires you. Like Robert's old boss once told him, to paraphrase, "if what you're doing isn't almost getting you fired, it's probably not that interesting."

Not that the writer should be worried about Target suddenly turning evil. But nothing kills good writing faster than office politics; the paralytic fear of "not being right".

Good blogs require taking risks. Get over it.

Posted by hugh macleod at May 4, 2005 10:02 PM | TrackBack