I'm currently reading The Marketing Playbook for the second time (you can also go read the matching blog here).
I have to tell you, I'm loving it second time around, far more than the first time. That's no fault of the authors. When I read it first time last year, I was pretty busy at my advertising day job, The Hughtrain was in the middle of being written, and my head was already pretty fried from all that day-job marketing stuff.
Being able to read it with a much less career-orientated, jaded perspective makes the message far more interesting, not surprisingly.
I'll write a more complete review once I'm done reading it...
Posted by hugh macleod at April 3, 2005 11:28 PM | TrackBackThanks ever so much for using 'orientated'. I know the philistines cry that they will be understood if they use such terms as political oriention or sexual oriention but eastward, ho! as it is said.
Posted by: john at April 4, 2005 2:25 AM