July 19, 2004
new toy
Every time a new toy arrives on the scene (internet, new media, blogs etc etc), people get really excited.
"This new toy will really let us TALK to our target market yak yak yak..."
"This new toy will really let us INTERACT with our target market yak yak yak..."
"If we become REAL EXPERTS in this new toy our jobs will no longer suck and we won't have to hit the bars so often yak yak yak..."
Everyone knows the maxim, "A bad carpenter blames his tools."
There should be another maxim: "A bad carpenter thinks his shiny, new tools are going to save his sorry ass from oblivion."
(PS: Just added the above to "The Hughtrain Manifesto")
AFTERTHOUGHT: From Fred Wilson: "Jonathan Schwartz, President, Sun Microsystems, said that Sun has allowed blogging for 100% of the workforce. 32,000 Sun employees can now “represent” Sun in the marketplace."
Can 32,000 bloggers do a better job of of selling a company than a multimillion dollar ad campaign? In theory, yes. Depends how good the blogging is.
Posted by hugh macleod at July 19, 2004 5:37 AM | TrackBackHeh. Personally speaking, I love my job. Indoor work with no heavy lifting, what more can you ask for?
Posted by: Andreas Duess at July 19, 2004 6:13 AMI think that's rather an optimistic theory, but given that there's so little optimism around these days we should cherish even the mindless stuff.
Posted by: silveretta at July 20, 2004 1:06 PM