May 25, 2004
the cluetrain manifesto
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
Part of my job as Creative Director is informing my clients that the goalposts have now shifted.
I call these newly-shifted goalposts "The New Realities". There are other names that work just as well.
Posted by hugh macleod at May 25, 2004 8:48 AM | TrackBack