March 1, 2004
advertising young adam
I think it's fair to say that everybody who reads this website on a regular basis now knows quite a lot about Young Adam.
My audience reads my cartoons for free, in exchange they let me drone on about my friend's movie. It's not a bad deal. Besides, all the Young Adam plugs are clearly marked with a wee icon on the top. So it's easy enough for folk to skip over- it's relatively non-intrusive.
"Blogvertising" is a format that's not limited to the dreaded 30-second TV commercial, the beyond-useless webpage banner ad, the overcrowded magazine page, the half-second flash of billboards, or the despised junk-mail paper mountain. Yeah, as somebody who's been watching advertising closely for over a decade, I think it's pretty huge.
The only issue is how much does it cost to get the demographically-correct eyeballs to log onto gapingvoid.com.
The good news is- getting the eyeballs is the one cost that gets cheaper by the day. Unlike all the other things an agency usually has to pay for.
Damn. This is huge.
(More Young Adam links here)
(Movie trailer here)
Opens in USA April 16th