Ideas Worth
Sitting With
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Who Knows What
April 13, 1970. 200,000 miles from Earth. An oxygen tank exploded on Apollo 13. “Houston, we’ve had a problem.” It could have been the end. …
Beyond Glamour: The Staples Baddie
Kaeden is a 22-year-old print specialist at a Staples in upstate New York. She started making TikToks about her job because she genuinely loved it. …
What the 19th Century Socialite & Modern Day Host Teach Us About Leadership
In the opening chapter of War And Peace, Pavlovna sets the stage at an 1805 social gathering in St Petersburg. The top elite of Russian …
Go Your Own Way
My favorite movie star wears Chanel. I, too, will wear Chanel. All the cool kids live in Brooklyn. I, too, just moved to Brooklyn. Everyone …
How to MacGyver It
You just dropped your house key down a street drain. Most people call a locksmith. Angus MacGyver grabbed a wire coil and a car battery, …
Scripts Not Required
Shortly after the Second World War ended, the United States set up a strict non-fraternization policy. American G.I.’s in occupied Germany were not to make …
The Market for Something to Believe In
Back in 1999, the Danish advertising bigwig, Jesper Kunde wrote a book called “Corporate Religion.” His argument was simple. Companies with a genuine personality, a …
Omoiyari
There’s a Japanese word with no English equivalent: Omoiyari. It means something like a deep, reflexive consideration for others that permeates at all levels of …
Context is King
Remember when your CEO walked into the office on Pirate Day dressed like Long John Silver, bellowed “Avast, ye scurvies,” and everyone had a good …
Sanctuary
During the 1983 Lebanese Civil War, Lieutenant Robert Goodman of the U.S. Navy was acting as Bombardier-Navigator on an A-6E Intruder when his plane was …
The Case for Heresy
You may have already heard about how “Slop” was chosen as the 2025 “Word Of The Year” by the Merriam-Webster Dictionary. That’s hardly surprising. It …
Dancing with Your Default Mode
The advertising titan, David Ogilvy always said the best way to come up with a new idea for a client is to first go out …
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