About the Author Ash Fontana is Managing Director of Zetta, the first investment fund that focused on AI. The firm was the lead investor in …

  We, as humans, like to categorize. It makes the world easier to digest. We fit the people around us into labels: users, coworkers, competitors. …

Ever since the 1950s, we’ve equated progress in space flight with progress in humankind in general. One small step for man etc. But how true …

Until Carol Dweck came along nearly fifteen years ago with “Mindset: The New Psychology of Success,” nobody gave much thought to the concept. We now realize that …

A fundamental belief we have is that ‘nothing changes in the absence of tension’. Tension, that tinge of discomfort, even a pinch of panic, that …

As we see it, there are three challenges every business has: 1. Differentiation. Why is our SUV different from their SUV? Why is our soda pop …

  A year or so ago, people were talking about COVID and the end of civilization as we know it. But that’s not what happened. …

Have you ever been so tired that you stopped at a stop sign and waited for it to turn green? That doesn’t happen. Ever. Stop …

  In 1900, the consensus was, Europe was top dog, Europe would rule the world forever. In 1920, Europe had destroyed itself, and the consensus …

The great truism for us culture nerds is, “Culture eats strategy for breakfast”. Often (though possibly incorrectly) attributed to the great Peter Drucker, it’s a simple …

  It’s a nice idea. Success is fleeting, significance is more… significant. All well and good, though frankly, we think perhaps better advice would be, “Don’t …

  A Manual for the Mediocre – Paul Catmur Part Three Get a job. Any job. ‘I know of no one more qualified to write about mediocrity.’ …