thresher virus 2.0

Mar 21, 2007

[DOWNLOAD COUPON HERE.]
So here it is: The Stormhoek-Thresher Coupon 2.0.
40% Off any wine in any Thresher store for the next week [N.B. Thresher’s is the the largest specialist wine retailer in the UK].
We did Version 1.0 last Christmas, and generated £15 million of sales for Thresher, one of our big clients. Not to mention, it made the national news. So now that Easter has come along…
Unlike last time time, however we put a little Stormhoek branding on the top. That’s the shameless advertising hack in me etc.
Anyway, feel free to download coupon and blog it and/or e-mail it to as many people as you like. Thanks.
[UPDATE: The link was broken for about a half-hour. Fixed now. Thanks.]

22 Comments

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steve clayton

17 years ago

Hugh…Thesher or Thresher? Long day of wine? Welcome back btw 🙂

Rob La Gesse

17 years ago

Someone probably already told you – but the download link is broken.
Rob

Ross McLachlan

17 years ago

Link isn’t working?

Headwaters Bamboo

17 years ago

Wine must be terribly overpriced…

Andrew

17 years ago

Download link broken??

Editor

hugh macleod

17 years ago

Yeah, mea culpa. Links are fixed now.
Sorry about the typo, Steve. Also fixed 😉
It’s been a long day…
It’ll be kinda interesting to see if this works out. On one level, lightning never strikes twice. On another level, hey, it’s 40% off.

Mike Butcher

17 years ago

Uh oh. In about 2 weeks we’ll have one of those “And on the Internet this week, angry crowds have been swamping Threshers asking for money off after a Web advertising campaign went wrong” stories from broadcast news tv stations. Of course the story will be wrong. Again.

Jane

17 years ago

Hugh, your blog is more addicting than porn. (Well, I’m a girl, so that probably doesn’t say too much.) I just spent/wasted 45 minutes looking through your blog. And I do this often. Thanks a lot. Grrr…

Dennis Howlett

17 years ago

Mike – you are a great flacker but on occasion you do talk boll*x – Hugh – ‘So here it is: The Stormhoek-Thresher Coupon 2.0.’ – so V.1 was a stunt?

Catherine

17 years ago

Jane, I agree!

John

17 years ago

And here I am, sitting in South Africa, (Johannesburg to be precise), the home of Stormhoek wines, and I can’t use the coupon. Talk about irony!

Ciaran

17 years ago

I hadn’t realised that the 1st one was you – good work. Unfortunately, the voucher I just got emailed by a colleague had nary a whiff of Stormhoek branding!

Editor

hugh macleod

17 years ago

Ciaran, it sounds like the old voucher, which will no longer be valid…
But now you can download the new one =)

Guy

17 years ago

Hi
Keep up the blog, enjoy it
Playing Devils advocate here. Do you think the success of the last viral Threshers campaign was really driven by this site? I have again been sent the email but without Stormhoek branding and it is definitely the new one. I would argue that this is being plugged all over the place and Stormhoek/Gaping Void is just one of many advocates
Cheers
Guy

Editor

hugh macleod

17 years ago

Yeah, Guy, there’s a Stormhoek-free voucher on the Thresher’s website:
http://thresher.co.uk/offers_voucher.aspx
Which is fair enough…
But as Thresher is one of our biggest clients, I doubt we’d be so stupid as to do what you’re suggesting without their complicity.

Guy

17 years ago

I wasn’t implying that you would be stupid enough to do this. I think I am more interested in understanding the impact of this site in the viral campaign. A sure test will be to see if I receive a Stormhoek voucher as well as the regular one. I hope I do

Editor

hugh macleod

17 years ago

Fair enough, Guy. I’m guessing more people would prefer to download and use the coupon from the Thresher’s website, as it looks more “official”.
Ergo, I’m assuming that one will be more viral in the long run.
Hey, as long as it sells wine, I’ll be happy =)

deannie

17 years ago

I can’t wait till your marketing love takes a US tour. And I am with Jane & Catherine, I definitely crave my daily gapingvoid hit.

Anthony Eden

17 years ago

I despise gapinvoid and yet I still read it every day. Go figure. 😉

Editor

hugh macleod

17 years ago

I despise gapinvoid and yet I still write it every day. Go figure. 😉

Andrew Cazalet

17 years ago

On a practical note.
I don’t wish to spoil the party but for those who don’t know…
Threshers are already offering all wine at 3 for 2 in store – a 33.3% discount. Furthermore their wine tends to be a little more expensive than supermarkets IMV.
My store manager in West London tells me threshers did a 40% off offer before the last Stormhoek offer. They distributed 40% off vouchers to “Friends & Family” meaning pretty much anyone who asked.
No doubt it worked last time for Threshers. He explained it had not been so busy thus far.
But hey mustn’t grumble – we needed some cheap plonk.

Andrew Bargery

17 years ago

I just knew this had to be a viral when I got the vouchers at Xmas, but nobody would believe me. Gutted I missed out on the Easter version.

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