[The new Stormhoek front labels. Click on image to enlarge etc.]
[The new Stormhoek back label. Click on image to enlarge etc.]
After many months in development, Stormhoek has finally got its new label designs.
The front label is a fairly classic look [our customers like that a lot]. We had a ball, however, with the back label. Notice how we put both the Blue Monster logo on the back [without any explanation], and also, the Unofficial International “Hacker” symbol. Oh, yeah, we also borrowed the “Change the World or Go Home” tagline from the Blue Monster [Disclosure: gapingvoid is more evil than Microsoft. Just so you know.].
The vast majority who see our wine on the shelf have never heard of us before, have never read gapingvoid, and don’t know us from Adam [The same is true for the vast majority of other wine brands]. So most of the marketing is done on the supermarket shelf. It’s actually pretty intense, thinking about it all.
The funny thing is, people in the trade like the back label SO MUCH there’s already talk happening about Stormhoek being the first wine to have itself stacked on the shelf with the back label facing frontwards.
So the Stormhoek hook becomes: “The one with the back label on the front”.
I love that idea… We’ll see what happens.
[UPDATE:] I’ve just learned- the new design will be arriving into the UK at the end of this month [November]. Expect to see them around the supermarkets [Tesco, Asda etc] soon after.