Funny how Dell is so heavily tied into the GAMING industry, yet as a company it could use a much greater sense of “PLAY”. “Playfulness” etc.
If Iron Man had used an Apple, I bet you’d have known, it would have been all over the blogosphere… but the fact that IronMan used Dell servers just seemed to produce a minor level of outrage that he’d use something so uncool – and as for the fact he seemed to be using an XPS M2010? Nobody even noticed.
A symptom of the brand image Dell have?
I dunno, Frank. What’s the ROI on coolness? 😉