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Our research shows that CEO’s of strong organizational cultures are ranked higher in their industries, and achieve greater performance in stated business outcomes.
Additionally, organizations with strong cultures earn over 4x the return on investment from their employees with less “hands on” management, as compared to organizations with weak, or toxic, cultures. For many employees, purpose has replaced money as our modern work currency, meaning that employees are far more likely to take a job that is purpose driven, where they feel that they are making a difference, and part of something larger, than a job that just offers a bit more money.
A well-designed culture can also drive organizational growth when it is utilized as a tool for marketplace differentiation. Through external initiatives like marketing, media, social good and social media, the right messaging can disrupt the marketplace for competitors and great talent.
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