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I just drew this little cartoon for my friends over at Dell. Feel free to print it out, use it to make t-shirts or whatever for your own personal use etc etc.
Anybody who knows Austin well will get the “Weird” reference, i.e. the now-famous “Keep Austin Weird” slogan…
But that’s what inspired the cartoon.
I know Dell is a global company. I know they’ve got big plans for China and India. That being said, I don’t think one can overstate JUST HOW MUCH of Austin’s culture is hard-wired into Dell’s company DNA.
A big part of why so many people work for Dell is quite simply, it allows them to live in Austin.
And although Austin has doubled in size in the last decade or so, at its core it remains what it’s always been- a pleasant, genial, small college & government town.
Austin is a fabulous place. People live there because they love it. The locals are very passionate about the city they call home.
After finishing college at UT Austin, Michael Dell could have set up his company anywhere he wanted. He could have easily have moved it back to Houston, where he grew up. Or maybe the West Coast. East Coast. Whatever. He chose not to.
Does Austin have a unique vibe, a sensibility, a set of values that can be exported globally? The way, say, Apple exports Californian culture globally, or Starbucks exports Seattle culture globally? I think it does. I think it can. And I think Dell’s the right company for the job.
[NOTE TO PEOPLE WHO WORK AT DELL:] Remember where you’re from. Austin, Texas. Love it. Cherish it. Never forget it. Rock on.
[PS: Yeah, I know Dell is technically in Round Rock- an Austin suburb- and not within Austin city limits, but that was for tax reasons, and little else.]