
Dave Trott is the author of Creative Blindness and How to Cure It, Creative Mischief, Predatory Thinking and One Plus One Equals Three. This article was originally published in Campaign Magazine.
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Dave Trott is the author of Creative Blindness and How to Cure It, Creative Mischief, Predatory Thinking and One Plus One Equals Three. This article was originally published in Campaign Magazine.
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Fearing failure leads to failure. Why? Because fearing failure leads to not trying new things, not innovating, and not taking risks. And not trying is often the …
“Nothing happens until someone feels something.” This is a core pillar of our work. It’s one of our “big” ideas. Logic, reason, and evidence inform …
What are some of the closest teams on the planet, with some of the strongest cultures? The team of firefighters rushing into a burning building. …
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