We love this blog post from Seth. He’s totally right, the digital age does allow us to“Dance with infinity”, i.e. hope our product reaches an infinite number of people, which if we worry about for too long, can be unhealthy.
On the other hand, it’s easy to hope that your YouTube video, your Facebook post or your professionally published book will be seen by everyone in the entire world; because digital scales. Because there’s apparently no useful limit. Because you believe in it and more is better.
But more isn’t always better.
Better is better.
It’s a painful lesson, but a good one: It’s not how many people read your blog or subscribe to your newsletter that counts, but how many people become paying customers (or some other serious real-world metric) down the line.
And what kind of customers are they, anyway? Blue chip folk, the kind you’d want to invite to your daughter’s wedding, or opportunistic yahoos trying to save a few bucks?
Only you can answer that.