Again, Elon Musk nails it.
We don’t buy gadgets. We buy beliefs.
We don’t buy trips to Mars, we buy belief in our own human potential.
Or as Kathy Sierra is fond of saying, the point is not for the product to kick ass, the point is for the user to kick ass.
Gadgets are just stuff. Even the fancy gadgets. Mere molecules.
What folks like Elon and Kathy understand is, the game is really about something more than that, Much more.