Hillary Clinton’s version on why she lost the election: the game had changed.
It can happen to any single one of us. We play by the rules, do what’s always been done. Make our compelling case for what the future should be. Follow the best practices and procedures. The obvious insight here would be to make sure you’re all playing in the same game before you begin.
But I think the real insight is to question your real purpose before you begin. Because you may have forgotten what business you were in, all along.
You can’t talk about this stuff without a discussion of ethics in business. Companies like Microsoft are baking ethical modalities into all their work for exactly this reason. The game can change. You might not like it. Lead it.