In order of importance, you’re selling:
- Who you are
- What the product is
People spend money because of feelings, not because of facts. The value of your product isn’t in its ROI or lifetime warrantee — it’s in who it’s being bought from.
Ultimately, your customers want to feel like they’re being respected.
They want to feel like your product was made for them, to help them out, to fill a need.
They want to feel like you care.
Your pitch isn’t about what you’re selling – it’s about who you are.
The product is just a part of that.