Here’s the paradox- even the most creative brands are not immune to the perils of becoming a large company.
The main perils being, of course, bureaucracy and exponential increases in complexity.
These perils develop over time, layer upon layer, building up and over each other like silt on a river’s bottom.
This buildup gets in the way of ‘flow.’
It stops creativity before the creativity even gets traction.
How can you fix it? Always keep things moving.
Eradicate the fear of change.
Encourage dissent and debate. Encourage growth.
Don’t let the fossils form around you just yet.