Hospitals aren’t ad agencies or media companies. So the word, “creativity” is not often associated with them. Instead we associate them with procedures and processes, both medical and non-medical.
The longer gapingvoid works in healthcare, the more I start to question all this. I imagine a typical emergency room, life-or-death situation needs tons of creativity on a regular basis, in order to save lives.
And if it does, then why not celebrate that? Why limit yourself to tired, old expectations?
It’s a new world out there. Embrace it!