Gapingvoid has been doing a lot of work with the healthcare industry recently, using art to help change behaviors.
This is one of the first ideas we came up with, based on experience: nothing changes until your mindset does.
Yes, people love to get cynical about “Positive Mental Attitude”, of course they do. It’s easy to overdo, it’s even easier to overdose on.
But it also happens to be true. What’s in our minds affects what’s going on in our bodies, you certainly don’t need a PhD to understand that.
We’re making it part of our new campaign, “Health Is A Creative Act”, an idea we definitely believe intuitively, and also have some hard science to back it up.
Gapingvoid’s foray into healthcare is very exciting, simply because it’s such a no-brainer. The art makes such a tangible difference to people visiting doctor’s offices and hospitals, we’ve seen the early numbers and they’re off the scale. It’s amazing.