A fascinating article in Harvard Business Review about how “Atmospherics” affect business decisions:
- The type of music being played in the background of a liquor store affects purchases. When German music is played, more German wines are sold.
- Adding the color red to a medical pamphlet (versus printing it in black-and-white) raises the likelihood of a patient’s opting to receive a recommended vaccination.
- Showing investment opportunities in green instead of red makes a difference, too.
- Informing an investor that a perspective comes from an “expert” causes them to “turn off” their independent consideration of evidence that contradicts that view.
- “Priming” decision-makers to make associations that they would not otherwise make (such as by showing pictures or words that evoke images in advance) causes them to behave differently.
This, of course, gels perfectly with gapingvoid’s main business thesis: That Office Art is important, that Office Art can make a positive difference to the business’ bottom line.
Of course, it has to be the RIGHT kind of office art…