I’m a cartoonist. This is my tenth year blogging. My work has been mentioned in big media including Wall St. Journal, Financial Times, New York Times, and The Guardian. It’s been mentioned in bestselling books like Groundswell and Tribes. And it’s been mentioned on thousands of blogs, including many of the big, A-Lister ones.
That’s all well and good, I suppose. We artist types can use all the PR we can get.
But looking back, it occurs to me that none of that “hot PR media action” has moved my business forward nearly as quickly or effectively as this one simple thing: