To bring you truly great beer,
we have focused our efforts to one simple pursuit…ignore mainstream.
We brew the beer we want to drink.
In this pursuit we have found lower efficiencies, higher cost, less yields and smaller market share. This may seem like an unsound business model, but in our pursuit for bigger and better beer we have discovered a subculture of microbrewery aficionados. People like you, who enjoy beers that push the envelope of creativity.
That sounds like Crazy, Deranged Foolishness to me.
Thanks to Craic for the link, and for his most excellent blog post, “Crazy, Deranged Fools: Grand Rapids Hall of Fame”. Rock on.