A very smart post from James Governor explaining why having social media in organisations is so important:
What am I saying? ROI tends to be about incremental value. Traditional company budgeting and forecasting tends to be about incremental value – what Sig calls the naivety scene. But business in the burst economy is extreme, which calls for new approaches, fast failing and so on.
Of course spotting the opportunity isn’t enough. The mothership also needs to act on it, and often overcome the shackles of success. But i know one thing. Without social/knowledge/collaboration tool junkies on staff your company will never see the opportunity in the first place, let alone act on it.
Stormhoek gets a brief mention. Thanks, James!