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I’m blogging this from a motorway diner. We’ve been on the Stormhoek road trip for a week. Here are some thoughts:
1. Damn, I feel I know Tesco’s very well now. I have spent so many hours in Tesco supermarkets in the last week I feel their brand has been surgically implanted on to the inside of my skull. This is actually no bad thing. Well over one third of the South African wine sold in the UK is sold at Tesco’s, so knowing their business intimately on a shop-floor level can only further the cause.
2. I think I am well suited to life on the road. I have no trouble whatsoever turning up in a supermarket in a new town and promoting Stormhoek. Something abut connecting to ordinary people in the real world works for me in a way that old or new media just can’t reach.
3. Valentine’s Day is only one week away. And then I can sleep. Hurrah!
4. I’m enjoying being away from my usual “blog routine”, I have to say. Though it’s nice to have something which allows anything to to be published, by anyone, anywhere, into a global medium… like all media, to do it well is EXTREMELY time consuming. I spent five-odd years being sucked deeper and deeper into the blogosphere vortex [Current Technorati ranking: 86], and it’s nice to come up for some air, at long last.
5. The story is about to change. As always, everything I do in the blogopshere is part of a larger evil plan [Disclosure: gapingvoid is more evil than Microsoft. Just so you know.] My real reason, my true M.O. for doing this road trip, is about to be made public [Hint: It’s very, very evil.]. Can’t wait to spill the beans.