Almost every company in the United States has organizational change wrong.
They believe “culture” is about having a list of values.
Culture is not about having a list of values. Nor is leadership about charisma.
The reason organizations fail at their primary task (which is delivering value and delighting customers), is because they fail to grasp what truly motivates and inspires their people.
People aren’t motivated by rewards or punishments.
They aren’t inspired by upward mobility and performance rating.
People, at their core, want to have MEANING in their lives. They want to feel a part of something bigger. They want a true sense of connection.