Our study focuses on businesses with what we call “high-purpose cultures.” These businesses are at once both employee- and customer-focused. They make this clear through their decisions and actions, not just through statements.
When a business aligns around a high-purpose culture, employees know it. It shows up in the ways they describe their daily experiences. Moreover, well-designed cultures act as management systems that work to ensure consistent organizational outcomes. Having spent more than a decade working with businesses across numerous sectors to help them build these kinds of cultures, I’ve seen the night-and-day difference they can make.