It was this comment from Hugh’s recent post that brought the pieces together,
3. New Marketing Paradox: Vulnerability Equals Strength. JP explains it better than I can.
Part of love is taking risk, being vulnerable and putting yourself out there for someone else and leaving your own sense of self importance aside.
The disparity between Microsoft’s Clippy approach and Hugh’s Global Microbrand approach to marketing caused my heart to sadden.
By experimenting with funny videos Hugh entertained me for awhile, and caused me to purchase a bunch of Stormhoek swag for Kelly and lithographs for my office. I can’t find anywhere where he is selling a good lithograph copy of my favorite Hughtrain image (which is my investment philosophy) but the Stormhoek ones are great for our the office wall at Project Ojibwe.
I ended up spending the morning checking out Stormhoek learning more about how they are building their microbrand. The entire time I was increasingly getting frustrated about Microsoft’s lack of humor, imagination and the wasted opportunity to engage and entertain me that they passed up.