hni & 'change the game'

Late last year, Mike Natalizio, President & CEO of HNI (a medium sized insurance brokerage out of the Midwest) commissioned me to draw some “Cube Grenade” cartoons for the company.

It was a nice wee cartoon project; it went well.

We kept on talking, after that… we’ve been helping them with what a Smarter Conversation might mean for their business.

HNI’s corporate tagline is “Change The Game”.

The insurance business is generally known as a fairly staid affair- it’s relatively conservative game- no surprises there.

“Change The Game”. I like the premise, it gets me thinking:

• What part of the game does it want to change?
• What can it actually change?
• What needs to be changed, anyway?

And at what cost, personal or otherwise?

What needs to happen?

Let’s find out…