Another t-shirt idea: Franklin Barbecue. In case you don’t know, this is Texas’ favorite new global microbrand. Think of an Austin food truck that people are willing in wait two hours in line for, every day. You know when hipsters line up outside the Apple store for their new iPhones? It’s like that, EVERY DAY. It even comes with its own New York Times article.
Yep, the food tuck is a social object. Even the people in line think of themselves as a community, as a social network.
I’m told the barbecue is very good, too. I totally suck at waiting in line, so I wouldn’t know first-hand. What I do know, however, is that they have their own mastery riff going on, with low overheads. A powerful combination; one I’ve always aimed for with gapingvoid.
In all seriousness, it’s stories like this make me love returning to Austin. Unlike some cities I’ve lived in, if you have a cool business that gives people a good time, even if you’re not a billionaire, you are given respect; you are sincerely appreciated.
It’s what has always made Texas very agreeable to me…