One of the most insidious things you can to do is to think that an effort is ‘good enough’. That book report, design, invite, plan, etc.
A culture of “good enough” is a culture of mediocrity, and the people that you want to care about you can smell it a mile away. It is how that restaurant you used to love became so-so. It is how that company you used to adore feels less good. They thought that you wouldn’t notice, but you did.
Seth Godin talks about the Four Horsemen of Mediocrity, and average as another word for mediocre, both relevant ideas.
When it feels that I’m not doing my best work, I use the notion that everything matters. How you answer the phone, compose your emails, design your simplest marketing materials, talk to customers and colleagues. It all matters, and when taken in total it defines who you are as a person and a business.
So, we made a little reminder perfect for your conference room.