April 13, 2009

"ignore everybody" launches June 11th, 2009

[The book jacket- click on image to enlarge etc.]

It's less than 2 months till my book, "Ignore Everybody" comes out. June 11th it hits the bookstores.

[You can download two PDF sample chapters here etc.]

[Pre-order Here:]

Amazon. Barnes & Noble. Borders. 800-CEO-READ. IndieBound.

To keep up-to-date with it all, please subscribe to my "Crazy, Deranged Fools" newsletter. I send something out about once a month. Thanks.

[UPDATE: The Official Publisher's Blurb for the book:]

When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog – gapingvoid.com – and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:

* Selling out is harder than it looks.
Diluting your product to make it more commercial will just make people like it less.
* If your plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don’t try to stand out from the crowd; avoid crowds altogether. There’s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
* The idea doesn’t have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.

After learning MacLeod’s 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

About the Author
Hugh MacLeod worked as an advertising copywriter for more than a decade, while developing his skills as a cartoonist and pundit. His blog is Gaping Void, and more than a million people have downloaded the original post that inspired this book, “How To Be Creative.” He also lectures and consults on Web 2.0 and its impact on business.

Posted by hugh macleod at April 13, 2009 8:21 AM | TrackBack

Looks like a good read. Congrats Hugh.

Posted by: Marshall Kirkpatrick at April 13, 2009 10:32 AM

So, you mention numerous distributors (Amazon, B&N, etc.) but I am interested - which method maximizes YOUR profit? That way, I know which place to order from.

Posted by: Jim at April 13, 2009 8:52 PM

Jim, they all are very helpful for me, in different ways, so... I'll let you choose ;-)

Posted by: hugh macleod at April 13, 2009 11:38 PM

I've been inspired by your "ignore everybody" article for some time now. Looking forward to the book! Thanks for being a source of aha's on Twitter, too.

Posted by: Blue Gal at April 18, 2009 12:58 AM