December 2, 2007

stormhoek sponsoring the british comedy awards

[One of the thirty cartoons chosen to go on the bottles etc.]

Though Stormhoek generally doesn't like to sponsor large events, an interesting opportunity came up.

On December 5th we'll be serving Magnums of Stormhoek on the tables of the British Comedy Awards, which is British Media terms, is a pretty big deal. Lots of celebrities, TV cameras and paparazzi etc.

But rather than just plonk the bottles down on the tables and let the celebs get on with it [i.e. Drink our wine, yet ignore the brand completely- which is what normally happens with these kind of events], we decided to behave a little differently than your average gala sponsor.

We created a range of large bottles [Magnums], each with a different cartoon on it. Thirty cartoons in all.

Because of the event, we decided we didn't have to worry about playing it safe [unlike say, with your average supermarket client]. So out of my collection of 6,000-odd cartoons, we picked 30 cartoon that were relatively edgy. The one above is a good example. Also, some of the cartoons from this page and this page made it into the mix. Generally, we picked cartoons we thought anybody who had spent a lot of time in the Soho/London/media/entertainment/cokewhore/glamorpussy world would click with. You get the idea.

As everybody will have a different cartoon on each table, we're hoping people will check out the different bottles on the other tables. Yeah, you got it. Conversation starters. Exactly. "Social Objects", Baby.

I hope the photographers get some decent pictures...

Posted by hugh macleod at December 2, 2007 4:16 AM | TrackBack

(as ball is spiked in the endzone) this is too good.

Posted by: John Dumbrille at December 2, 2007 5:04 AM

NICE! Looking forward to seeing what happens...

Posted by: Paul S. at December 2, 2007 8:09 AM


And oh so simple. Gobsmacked.

Posted by: robert at December 2, 2007 10:08 AM

That's just great. Sounds a little like Tyler Durden style. Good luck.

Posted by: Phil at December 2, 2007 11:30 AM

Love this you have a large version that you can post or email me? Thanks Hugh!

Posted by: Chris Rako at December 2, 2007 3:30 PM

BRILLIANT - congrats guys, this is a great coup and as you well know, those bottles are gonna be collectors items. do i get one for the Clayton Family Xmas dinner table??

Posted by: steve clayton at December 2, 2007 3:59 PM

Your mother's a social object.


Posted by: j. at December 3, 2007 12:31 AM


What's the prize for collecting all thirty?

Posted by: Robert at December 3, 2007 5:06 PM

Do you get to present an award as well? If not they must not know about your mad presentation skills! (Sincerely meant, you make me laugh my ass off walking around swearing) Congrats!

Posted by: Michael at December 3, 2007 8:11 PM

Love it! Wish I could be there.

Posted by: Kath at December 8, 2007 4:33 PM

If I could find Stormhoek in the bay area with your cartoons on them, I would have my "signature" bottle of wine for the foreseeable future. Well, atleast until everyone had gotten each cartoon. Good wine with automatic conversation starting? Priceless.

Posted by: debra at December 10, 2007 12:28 AM

And what was the result? Where you happy?

Posted by: Graham G at December 13, 2007 12:37 PM