September 30, 2007

stormhoek blue monster wine update

[Me and Microsoft's Steve Clayton enjoying the first ever opened bottle of Stormhoek Blue Monster Reserve]

If anybody wants to get their hands on a bottle or two of Stormhoek Blue Monster Reserve, this is how the lay of the land is looking:

1. You have to be a member of the "Friends of Blue Monster" Facebook page.

2. You have to live in the UK and the E.U. [Europe]. America will take a wee bit longer while we sort out the importer. We're hoping to have the first bottles ready to be shipped out by mid-October.

3. You have to be of legal drinking age, obviously.

4. They'll be available only by the half-case [6 bottles], not individually.

5. Sadly, Stormhoek is just a small wine company, and we can't afford to give them away. We will sell them at £45 per half-case [£7.50 a bottle]. Free shipping is included in the UK, but not Europe.

6. Though certain people inside Microsoft may like what we're doing, this is not a Microsoft gig. This is a Stormhoek gig.

7. Yes, red wine will also be available eventually. Working on it.

8. If you fancy a half-case, please drop us a line at Thanks.

9. And also, a big, huge, massive thanks you to all the groovy cats inside Microsoft who lent their support to making this happen. Rock on.

Posted by hugh macleod at September 30, 2007 12:07 PM | TrackBack

Trying to wrap my mind around the concept of importing wine from South Africa to the Bay area (20 miles from Napa valley-I watched your video) for this reason: The energy cost of shipping.

Would you, could you help me sort this out?

Best regards,

Posted by: Richard Williams at September 30, 2007 4:19 PM

Just have the half-case (or better yet a full case) tag along with some of South Africa's other exports such as coal, base metals, leather or furniture.

If you look at it another way, the more wine you purchase, the less energy is used per bottle, and even less per glass. So the more you buy, the less energy is used per bottle. Plus the social benefits may out way the societal expense.

Posted by: Matt at September 30, 2007 10:27 PM

Hey Hugh, you're looking pretty svelte these days!

Posted by: Kath at October 1, 2007 12:48 AM


Kath is right. Yep, you've lost some weight and you're toning up. Keep up with working out. It really does pay off.

Posted by: Keith at October 1, 2007 3:12 AM

waiting for Stormhoek to come to Canada...

Posted by: rox at October 5, 2007 12:17 AM

Waiting here in US. can't wait. love your stuff.

Nikita Polyakov

Posted by: Nikita Polyakov at October 8, 2007 4:12 AM