August 4, 2007
stormhoek's wee mention
Cool. Stormhoek got a wee mention in a Businessweek video, courtesy of Greg Verdino, marketing blogger and chief strategy officer at marketing firm Crayon.
Greg speaks about marketing in the Web 2.0 space in the context of "Outreaching to Influencers", which, of course, is the obvious way to go about it. At least, that's true in the early phases of any venture... but it's the later stages where the REAL money is made.
Thanks for picking this up, Hugh. You've got great things for Stormhoek, and I think your approach holds valuable lessons for many small businesses - even if the real money comes in the later stages. ;-) G
Posted by: Greg Verdino at August 5, 2007 1:50 AMhere is a link to my wine blog. I have only started recently but will add something new each week.
Posted by: brad at August 5, 2007 9:40 PMcongrats Hugh!
Posted by: tomdog at August 6, 2007 4:49 AMAnd now you're on CNN.
http://money.cnn.com/2007/08/07/technology/wine_marketing.biz2/index.htm?postversion=2007080807
"A small South African winery is using conversational marketing to go global, reports Business 2.0 Magazine." etc, etc.