June 12, 2007

"human attention does not obey moore's law"

icarus287.jpg

["Icarus": Another one of my old favorites. I often refer to this one as "my self-portrait". I find something compelling about a guy who's got a pair of wings, who can fly like an angel, yet he still remains ticked off at the world. A good allegory for the human condition.]

Two great posts from Steve Rubel this week:

1. Writing is Part of Almost Everyone's Job.

Writing not your forte? That was just fine 10 years ago, but not anymore. Writing is how business gets done. Communication inside corporations will shift somewhat away from email to wikis and blogs, but that doesn't really change the need for this skill.

2. The Attention Crash.

We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore's Law.
"Human attention does not obey Moore's Law." Brilliantly put. Or as I'm fond of saying, "Human beings don't scale".

Tell me about it.

My life is pretty much divided cleanly into two parts. 1. The day job i.e. Stormhoek. 2. Everything else i.e. gapingvoid. Both are getting busier. And busier. Both have aspects to them which are not complimentary. Both often pull me in opposite directions. Yet at the same time, neither could exist without the other. So a lot of the time these days I am feeling, to paraphrase Tolkein's Bilbo Baggins, "like too little butter spread over too much toast."

As Tim Ferris points out in his great new book, "The 4-Hour Workweek", we web workers of the world have three main currencies to trade with: Time, Mobility and Money. The latter two I am fine with. Time, however, is starting to do my head in...

I had pretty much the same conversation with Mike Arrington, when he was in town a few months ago. As successful as his Techcrunch brand was becoming at the time [and still is], you could tell he was feeling the strain. Actually, he was pretty open about it. He was basically having the same rant as I am having now.

And now I'm starting to think, hey, pretty much everybody I know who's successful in this space is having the same problem, to greater or lesser degrees. Something has taken over our lives and it ain't all beer and skittles.

Of course, this web-enabled, stressed-out success model isn't anything new. Since the dawn of time, to get anything interesting done in this world pretty much requires one kissing normal life good-bye. This sudden mass overload of input we're constantly experiencing is just one more manifestation of doing exactly that. One of many. Same as it ever was.

[Rant over.]

Posted by hugh macleod at June 12, 2007 1:25 PM | TrackBack
Comments

Oh, Hugh, you're speaking to my soul here.

On the weekend, I had to take a serious look
at all the projects I was working on
and cut some of the non-core
(reading GapingVoid made the cut).

I often wonder how people have time to watch tv
when there is so much out there
needing to be built
and to be done.

If you have time to think about it
(which you don't),
its a great place to be,
thinking that the world is full
of so much opportunity.

Posted by: K at June 12, 2007 2:36 PM

Hi Hugh,

I've not long finished reading Tim's book too and I found a resonance in your post and something Tim says about being the bottleneck in the system. We live in networked times but we are all still trying to behave in a "hub & spoke" way and feeling the stress.

It's interesting how we take certain metaphors and only apply parts of them, such as "conversation"... When did you last enjoy a Guiness in a pub while having three conversation with twelve people simultaneously? Are we trapped in the metaphor perhaps, as we have been for so long on the web with the "page" metaphor.

I think guys like your good self need to be ruthless and decide if your just filters and distillers, taking in huge volumes of input and condensing it down to a concise statement or are you going to be effective, effective communicators, effective thinkers, effective doer's? Let the network automate the filtering.

All the best,


Justin.

Posted by: Jus at June 12, 2007 3:15 PM

Whenever I see so much exasperation at being busy, I feel terrible. Sometime ago, I opted for a job instead of a career. Trust me, it's infinitely better to be engaged and busy and at times overwhelmed than punching a clock. I now have to dig out of my current situation and build a whole new career if I want to be engaged again. And, with a child, it's pretty challenging. Savor your hectic schedules and just take time to breath once in a while, your projects will get done.

Posted by: Dave at June 12, 2007 6:00 PM

Your bottleneck is my (and others) opportunity.

It is also perhaps a time to let go of any non-productive time or gain team members to manage it. Also a time to raise rates to deter those who would infringe on your time.

Posted by: eSearing at June 12, 2007 6:23 PM

Brilliant rant. I often wonder how organizations will react toward this heavy wool coat that all of their members seem to wear. It is 100 degrees out and people are starting to fold from the heat... Mission statement: more layers! =)

Posted by: Brian at June 12, 2007 9:23 PM

And you may ask yourself
How do I work this?
And you may ask yourself
Where is that large automobile?
And you may tell yourself
This is not my beautiful house -
And you may tell yourself
This is not my beautiful wife -

Letting the days go by(let the water hold me down)
Letting the days go by(water flowing underground)
Into the blue again
(after the moneys gone)
Once in a lifetime (water flowing underground.)

Same as it ever was...same as it ever was...same as it ever was...
Same as it ever was...same as it ever was...same as it ever was...
Same as it ever was...same as it ever was...

"Once in a Lifetime" - Talking Heads

Posted by: H at June 12, 2007 10:55 PM

Wow, interesting that I just turned away a client today for this very reason. One needs more space to write, not crowding. When all the inputs start looking the same, it's time to back off to meatspace and balance it out.

Posted by: latinbombshell at June 13, 2007 4:47 AM

Hugh... I feel you.

My mental stamina is wavering. The worst part is that I am younger than you and instead of taking the 9 to 5 out of school (which would have helped me pay my debt), I went straight into my own practice(s). I have 3 splits of my time, and they are all pointed at the stars. Until the day when one takes off, I struggle to understand why I can't stop dreaming.

Posted by: Andrew Peek at June 13, 2007 2:03 PM

i just stumbled across this:

http://www.theregister.co.uk/2007/06/05/microsoft_mvp_threats/

and said to myself, that's a case for gapingvoid

Posted by: n.n. at June 13, 2007 3:57 PM

Hi Hugh.

Spot on, as ever. Am feeling the same way right now. Am stewing on client projects (particularly one that won't die), writing, business development and conference stuff. At the same time asking myself if I'm allowed to go fishing tomorrow...

I love your line about human resource units' 'scalability'. Will be using most every day from now on. Credited, natch.

Btw have you worked out what you're going to talk about at WARC?

Posted by: Mark E at June 13, 2007 4:56 PM

Hmmm... we just hit this one last evening with Lisa Haneberg (some reflections at Conversation Agent). Two thoughts -- smaller steps to bigger goals; we are but one ingredient, not all of it.

for H -- "Once in a Lifetime", brilliant! I recognized it on the first verse. Thank you.

Posted by: Valeria Maltoni at June 13, 2007 6:36 PM

I can feel you too Hugh ... it does make me think, however, that maybe you could take a deeper look at exactly what you are doing in your disparate areas and say:

-do I have to do absolutely every part of this, or could someone else help me?
-of all the things that I am doing, which give me the greatest joy, and reflect my greatest strengths?
-how could I change my own and others' expectations of my work in a way that would still make me feel like I am adding value?

I realize that you don't have 20 clients, so you can't fire 10 of them, but maybe you can "fire" some of the things you are doing.

I like what someone said, that when you step away from some things, it leaves room for others to do them, and learn and grow from the experience.

Living on a short stick for a long time is a recipe for burnout ... and we need you in the long haul Hugh. So take a quiet moment and start some "responsibility hacking," would you?

-Pam

Posted by: Pamela Slim at June 15, 2007 12:50 AM

You can buy money but you can't buy time.
The trick is to be able to sit quietly in the morning and define the one thing you can do during the day that will significantly impact the quality of your life. And then to just do that one thing, without feeling guilty for not doing all the other stuff.
Doing Yoga in the morning helps me in slowing down and getting perspective.

Posted by: Avi Solomon at June 15, 2007 6:55 AM

I doubt this comment will make the cut, and I'm interesting in having Doc intervene, but really all I have to say to you and Arrington is: cry me a river.

You both love the attention, need it really. I could say to both of you that you can easily cut back on the events, the attention seeking, and such and still make a decent living--in addition to having private time. But you both crave the attention, and like addicts, both loath and love the monkeys on your backs.

There are real people with real problems in the world. Perhaps if both you and Arrington thought about something other than yourselves and spared a thought for others, you both wouldn't feel so tired and jaded.

Posted by: Shelley at June 16, 2007 3:03 PM

Shelley, you comment made the cut ;-)

Funnily enough, I often have similar thoughts myself... thre's a lot ot be said for keeping a low profile.

Posted by: hugh macleod at June 16, 2007 3:52 PM

Hi, Hugh,

Really like your Icarus card. It's a theme I like to think about.

You might really enjoy reading "The Vintner's Luck" by Elizabeth Knox about winged things and wine. A singular book indeed.

Cheers,
J.

Posted by: jeanette harris at June 16, 2007 4:52 PM

"...thre's a lot ot be said for keeping a low profile."

And there's a lot to be said for being grateful for what you have, by remembering there are those who have a lot less.

And, no, not according to your favorite cartoon that you like to flash at people in comments in other threads, those with less attention than you are not 'nothing'.

Posted by: Shelley at June 17, 2007 1:47 PM