June 3, 2007

great mark earls profile

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Well done to Mark McGuinness for doing such a great job of profiling one of my marketing heroes, Mark Earls, including a podcast interview [The latter's book, "Herd: How to Change Mass Behaviour by Harnessing Our True Nature", is one of the best books I've read all year].

[Mark Earl's blog is here.]

Posted by hugh macleod at June 3, 2007 5:13 PM | TrackBack
Comments

Thanks Hugh, glad you liked it. Mark's writing has been a big influence on my work so it was great to have the chance to ask him about his ideas in person.

Posted by: Mark McGuinnness at June 3, 2007 7:54 PM

No, it's Mark Earls' BLOG.
Tsk tsk.

Posted by: John at June 4, 2007 8:43 AM